Articles

Tulsa, OK

Finally a Better Mouse Trap for eCommerce

June 2, 2005 -- Until now, Web merchants lacked an intelligent, easy to manage, reasonably priced database driven ecommerce system -- with all the bells and whistles. According to the Wall Street Journal, what is missing in ecommerce today, are systems that provide targeted data, and help for shoppers such as 'holding hands' with them during their visits to Internet stores.

 “  DynaShoppe and its data driven Virtual Advisor are the only system in the world which has dynamic crawler functions.  
Richard Akerman, Managing Director of Real Time, LLC and a 16-year software industry veteran, has found the answer: The DynaShoppe www.realtimemalls.com created in India by Mindware Software Solutions, (P), Ltd. The DynaShoppe, a new system of software programs is based on years of research by Richard Akerman and Raj Lonsane; it hails from India, and it is a modular system that treats a Web shopper exactly as a well trained salesman would in a real world store. The Virtual Advisor asks the buyer a series of questions about what interests them, exactly as a salesman should. Then it analyzes the data provided by the shopper to create a buyer specific database crawler, a ‘Doodle’™ (a sort of DynaShoppe ‘Google™’ search as it were) based on these answers.

The DynaShoppe puts it all together under one platform, and at a reasonable cost. Now even a newcomer to the Internet can compete with the best of them. Merchants no longer need to spend tens or hundreds of thousands every year on information technology staffing needs, or modifications to their estores.

The DynaShoppe’s database driven ‘Virtual Advisor’, a sort of product configurator and decision tree. See: http://www.realtimemalls.com/advancesearch.php?prodType=2. This ecommerce module, within the DynaShoppe's innovative composite system of software programs behaves just as a human sales person would. Akerman states that the ”DynaShoppe and its data driven Virtual Advisor are the only system in the world which has dynamic crawler functions.” He further states that "Finally IT pricing structures are demystified, the mystery is gone as Real Time and Mindware create hundreds of thousands of dollars of sophisticated customized code for Internet ecommerce platforms at $5,000. To simplify store item population, bulk uploads are free of charge, while image uploads are charged at U$S 15 per hour – with no flat fees – merchants pay for what they actually use . . . the mystique is gone."

Real Time and Mindware project $5,000,000 in profits from DynaShoppe customized functionality sales and hosting fees in their first year in operation. Their business model calls for strategic alliances with web hosting and design companies as value added resellers and large account resellers. The DynaShoppe system may be deployed and go live within one week from the date of contract. See the DynaShoppe featured listing at www.haveninternet.com www.haveninternet.com/dynashoppepro.htm. The DynaShoppe offers the best possible ecommerce platform that surpasses the standard 'shopping cart' exponentially.

“In every ecommerce shopping cart software on the market today, search functions are hard coded . . . and when merchants need to modify such a system to suit a particular product line or store look and feel, they find”, says Ackerman “there are design and development costs associated with any changes, not to mention time constraints . The developers must access the code and at times write new hard-coded scripts, to create the desired parameters time and again, always increasing the ownership costs to the merchant.”

What makes the DynaShoppe (www.realtimemalls.com) special is that it is an intuitive easy to configure, eTail system that molds itself to a Website's visitors to provide needs specific products, converting visitors into new customers. Buyer benefits include highly customized and targeted information depending entirely on their requirements thus eliminating browsing through long lists of undesired products.

The Virtual Advisor crawls the database and extracts every product, which meets the visitor’s specifications. The DynaShoppe Virtual Advisor, then displays the specific products targeted from the database in a format, which enables the visitor to produce an in depth point-by-point comparison of the products based on their requirements. When no products match the shopper’s exact selection the DynaShoppe system then creates temporary categories based on the individual question and answer options and consisting of products that match the visitor’s query options.

The Virtual Advisor makes modification easy, as it creates additional questions without a hitch. A merchant can delete a portion or to the entire programming for a product anytime by simply clicking a button. They can use the administrative panel to make any desired changes; the DynaShoppe molds itself and adapts to the changes in milliseconds and behaves accordingly.

The DynaShoppe is the better mouse trap since it can be programmed to function similarly for any industry – from rubber stamps to bulldozers. Just program the system to work according to your specifications. The Virtual Advisor will work for you as instructed. Most importantly it can be programmed for a range of product types. It can be modified quickly and easily via the back end administrative panel.

“As more people seek to start or improve their own internet based retail and wholesale businesses in the face of corporate layoffs, one business prospect offers considerable potential with no prior experience required: the DynaShoppe ecommerce system “says Mr. Ackerman. The DynaShoppe is a comprehensive, step-by-step easy to deploy system for new or seasoned Internet store owners, or operators that makes the most of selling on the Web by providing what the Wall Street Journal calls targeted data and the hand holding that is so lacking in the old technology platforms so prevalent on the Internet today.

The software covers the ins and outs of ecommerce, including interactive sales tools to deliver targeted and customer specific information based on buyer requirements. The DynaShoppe reduces or eliminates the need for an IT function and other staffing positions in a business. Fueled by the incredible rise in ecommerce sales (57% from December 2003 to December 2004), interest in new and improved ecommerce Web stores continues to rise.

Richard Akerman is the founder of Real Time, LLC, an information technology and ebusiness consulting company. Real Time, LLC is a successor to Credit Resolution Consulting. CRC was founded in 1986 and was an A/R financial consultant many of the most important law firms in the world. See www.metatran.com. Mr. Akerman has over 30 years of sales and management experience along with15 years of senior management experience in the financial, information technology and computer software industries. In addition he holds advanced certifications in Unix System Administration and has extensive consulting experience serving Yahoo! Store merchants offering creative customized solutions. Mr. Akerman was featured in a two page story in New York Newsday, and quoted in the Wall Street Journal, as well as many other leading publications -- including the Philadelphia Inquirer, and the Kiplinger Letter.

About Mindware and the DynaShoppe
About Mindware Software Solutions, (P), Ltd.
Founded in 2003 by Raj B. Lonsane, Gurgaon, India-based Mindware Software Solutions, (P), Ltd. is an Information Technology engineering, design and development company, focused on growth by developing and deploying easy to use and maintain software systems that allow small and medium size businesses to operate complex, yet easy to use and maintain platforms. The aim of Mindware is to eliminate the need for costly in-house IT teams and allow anyone to use its software systems to generate sales on the Internet. Mindware provides business infrastructure, intellectual property and creativity, strategic software engineering and deployment, and ongoing support and revenue growth assistance to each individual company it serves. In addition, Mindware provides mentoring and assistance through collective operations experience, significant industry contacts, and strategic and tactical advice. The company's mission is to consistently build client satisfaction and gain market share through generous offerings of costly IT at bargain prices. Mindware aims to continue to create and promote synergistic relationships among client companies, reseller networks for channel sales and affiliates. For more information, visit the company's web site at: www.misoftsolutions.com.

Safe-Harbor Statement
This press release contains statements (such as projections regarding future performance) that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to those detailed from time to time.

Company Contacts:
Media Contact:
Richard Akerman
Managing Partner
Wall Street: +1-212-804-5754
Forest Hills: +1-347-612-4686

SOURCE Real Time, LLC.
Web Site: www.realtimemalls.com


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