(PRWEB) March 18, 2006 -- Revolutionary 3D design and animation service Softwarewise was last night (15th March 2006) highlighted as one of the best new business ideas in 2006 by a panel of judges and business guru Doug Richards.

At a ceremony in Cambridgeshire, the company’s founder and lead developer Ashley Gough was praised for her plan to create high impact custom built 3D designs and animations for the corporate section.

The designs and animations are a giant leap forward from 2D designs and those created using off-the-shelf Computer Aided Design (CAD) software as they offer photo quality images ideal for product visualisations, architectural fly-overs and walkthroughs, mapping, and presentations. The quality is so high they can be used for television and cinema productions and advertising.

Commenting on her award Ashley Gough said: “I am delighted that my 3D design and animation service was so highly praised by the panel of judges and Doug Richards.

“They all recognised that what I am offering is a truly unique service suitable for companies of all sizes that want to make a real impact and dazzle their potential customers. Nothing like this is currently available and the panel, like me, are confident many companies will benefit enormously from the wow factor a design or animation I can create for them will have.”

Softwarewise has previously created custom-built software including the award-winning Home Genie -- a home inventory and organiser programme providing a plan of your home and a digital and photo inventory of all your items for insurance purposes.

Demonstration reels of designs and animations created by Softwarewise are available and can be emailed upon request.

Notes for Editors:
1. The Best Business Ideas for 2006 competition and award ceremony was held in Peterborough, Cambridgeshire (UK) and organised by the Peterborough Enterprise Programme.
2. Softwarewise was among just five entrants short-listed for praise and recognition by the panel of judges and guest presenter and business guru Doug Richards of investment firm Library House.

For more information and to arrange interviews with Ashley Gough contact Arup Biswas of meaningfulmedia on +44 (0) 1733 394640