(PRWEB) April 7, 2008 -- Adiri, Inc. today announced that the Adiri(TM) Natural Nurser(TM) Ultimate Baby Bottle, designed by Whipsaw Inc., has won a 2008 Medical Design Excellence Award. The Adiri Natural Nurser has been gaining traction in the medical community as of late, winning over doctors, nurses and lactation consultants as advocates with its breast-like shape and feel that is said to encourage an easy transition between breast and bottle, and thus prevent infants from refusing the mother's breast after bottle-feeding. The Adiri Natural Nurser is also BPA and phthalate-free and is equipped with a venting system that effectively reduces air intake for the baby while feeding.

The Medical Design Excellence Awards competition is organized and presented by Canon Communications LLC (Los Angeles) and is the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on the basis of their design and engineering features, including innovative use of materials, user-related functions that improve healthcare delivery and change traditional medical attitudes of practices, features that provide enhanced benefits to the patient, and the ability of the product development team to overcome design and engineering challenges so that the product meets its clinical objectives.

"We are honored to be recognized by the MDEA judges," said Sarah Eisner, Director of Sales and Marketing for Adiri. "The Adiri Natural Nurser Ultimate Bottle is being used and sold in many hospitals and lactation centers, as well as in hundreds baby stores, across the country."

Adiri has been offering innovative infant feeding bottles that most closely duplicate the natural experience of breastfeeding since the year 2000. The company is committed to constant product innovation as well as continuing support for family-friendly work environments.

The 2008 Medical Design Excellence Award winners will be honored at a ceremony during the Medical Design & Manufacturing (MD&M) East Conference and Exposition, June 3-5, 2008, in New York. Gold and Silver award recipients will be announced at this time.

For more information, visit www.adiri.com.