(PRWEB) July 21, 2006 -- With bold imagery, a new logo, and a concentrated focus on unique product innovations Convertech, Inc.'s 2006 branding campaign is rapidly making waves in an otherwise slow-moving industry. New technology, speed of delivery, and high quality products all position Convertech as an industry leader.

With rapid advances in expanding shaft technology, Convertech, Inc. is moving quickly toward industry dominance in many different expanding shaft application areas. Having been nominated as a 2006 Industry Innovator, Convertech is proving its worth with the introduction of several key products which have given converters expanded productivity and a reduction in workplace injuries. The 2006 branding campaign highlights many of these features and positions Convertech as the new leader in fast product delivery and specialized, high quality expanding shaft manufacturing.

From the introduction of GlideLock clutched rollers to QuickChange bladder cartridges, Convertech's new branding campaign includes definitive and descriptive imagery to convey the advantages of its product line. Several of Convertech's premier products have definitive features for converters which are now highlighted to demonstrate their benefits and advantages. In addition to the feature highlighting, Convertech has also put a new emphasis on both its product quality and speed of delivery with a new campaign slogan: Delivered fast and built to last.

The entire Convertech "look" has been streamlined and unified under the banner of "delivered fast and built to last." Like the way they design and manufacture their shaft products, the look and feel of the entire Convertech marketing package is efficient and smart. Convertech's newly redesigned logo incorporates its primary business focus; the converting industry and speed of delivery. Using the traditional Convertech colors the new logo is representative of rolls on a shaft moving quickly and angled forward. With a sense of speed the new logo represents a forward moving company on the cutting edge of the converting industry.

For over a quarter century Convertech has been the leader in exceptionally fast lead time with superior engineering and quality built into every expanding shaft and chuck. With its competitors extended delivery time of as much as sixteen weeks Convertech, Inc.'s faster delivery time will always keep you up and running.

Interview Contact:
Larry Taitel
Telephone: 973-328-1850
http://www.convertech.com

Convertech Inc.
353 Richard Mine Road
Wharton, NJ 07885
+01-973-328-1850 voice
+01-973-328-7256 fax
www.convertech.com